The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement. The major areas of accountability include:
- Development and execution of OPU operational plan for the defined brands
- Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
- Cross functional alignment with Medical Affairs and Promotion
- Continuously updates and educates the organisation on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
- Works closely with the ROPU brand team to provide continuous input and feedback
- Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
- Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
- Ensures the preparation and implementation of activities for new product launches