Marketing Planning & Strategy for C&R
• Develop annual Marketing plans, budgets and KPIs for Commercial & Residence (C&R) sales, aligned with the Company's business objectives
and sales targets.
• Research the C&R market, competitors, pricing, trends and customer segments (commercial tenants/buyers, residential buyers/tenants, expatriates) to identify opportunities.
• Propose positioning, product packages and promotion schemes to attract potential customers